Challenge: Encouraging executive involvement Executive involvement in your ERG program sends the message to all employees that these groups are valued and encouraged. It also gives employees access to executives in a relaxed environment. However, while ERG programs are attracting attention from the C-suite, getting executives actively involved beyond budget approval can be a signiifcant challenge. After all, everyone’s busy, and no executive can participate in every single group you offer. Executive involvement Best Practice: 6 Identify corporate goals and align executive involvement accordingly HR should speak with executives about their mutual business goals, how they translate into ERGs, and the level of involvement an executive is willing to commit. Working together, you can find ways to meet everyone’s needs.For example, if the company is focused on recruiting female engineers, an ERG can be created in conjunction with this effort, and an executive sponsor can kick it off.